Insiders guide to a more sustainable life with Maple

Living 'Sustainably' with Montana Lower

Welcome to our first blog post!

The wonderfully talented, environmentalist, model & all round angel Montana Lower has shared her insights towards the fashion industry & top tips for living sustainably, ethically & as cruelty free as possible.


Q: First off, a little bit about you! What sparked your passion for living sustainably & ethically & how long have you been putting it into practise? 
Hello! I think what it really started as and describes it most accurately for me today is conscious living.. I was raised really simply - from the coral coast of Fiji, to rural North Queensland.. My mum always fed us from our garden, we never had anything above or beyond our needs, we were raised to live with respect to the world around us (plants, animals, people, spirit, etc). I really believe that having that as the core of my values made the rest an easy transition. 
Q: Why is shopping & supporting ethical and sustainable brands so important today?
The fashion industry is arguably one of the biggest (and unregulated) environmental concerns of today. Supporting ethical and sustainable businesses is so important because our dollar is our vote. And our dollar is an energy conversion. So every time we buy something, it's saying "This is what I believe in, this is the world that I'm supporting". 
Q: You've witnessed first hand the impact of the clothing industry on our environment and workers, what are some things you saw that many of us often don't get exposed to? 
I had a really unique opportunity to sit down with a translator and meet some of the workers behind the ethical manufacturing industry in Cambodia. This experience showed me first hand the impact of investing into a company that supports adequate working rights like equal pay, growth opportunities and family considerations. The fact that this company made the effort to provide these working rights was literally the difference between a lot of these women not only having a job, but a life as well.
Q: What disclaimers, certificates & awards do you look for when buying new clothing?
Fancy labels aside, a label that is truly designing with the earth in mind, will be able to answer the following questions easily and openly:
What is it made of?
Where was it made?
Who has made it?
How much were they paid?
When do employee's have opportunities to develop their skills and livelihoods?
Q: Your top 3 tips for a more sustainable and ethical wardrobe ? 
1. Shop less - invest in fewer, high quality items - vintage, ethical materials,  fair working wages allocated into the cost of the garment. 
2. Shop based on your personal style, not trends.
3. If something is too good to be true - it probably is
Stay tuned for next week's post, every person can make a difference. 
Maple x